Vision: Create the "PULL" for
AMG's Products and Services such that
we actualize our aspirations of sustained
profitable growth. We will do this through
appropriate Brand positioning and creation
of Brand Value, which will focus on each
of the 4 P's of the Marketing Mix - Product,
Price, Promotion and Place.
Brand Propositions: Escorts AMG has three
powerful and well accepted brands Farmtrac,
Powertrac and Escorts, the brand propositions
of which have been designed in a manner
that they complement each other in the
market place.
The 3 brands are based on distinct technologies
designed to suit varied soil conditions
and applications for agricultural and
commercial usage.
We have institutionalized the "Proactive
Approach" of identifying the latent
needs of the customer and offering the
right product design for the right application.
The Offering: The Product offering to
our valued customers is our Tri Offering
of :
based on the foundations of Customer
Relationship, Dealer Management and Innovation.
The Brand Propositions, our offering and
the distinct technological advantages
of our products are promoted in the market
place through various ATL (Above the Line)
and BTL (Below the Line) activities -
which are arrived at scientifically through
an iterative process.
The Marketing efforts are deployed through
the National Sales and Service Grid of:
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Over1200national dealers,
sub dealers, distributors and stockists,
backed effectively by systematic micro
efforts for effective deployment right
down to the village level. |
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Over 200 sales offices
strategically located across the country. |
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Tractor sales to over
41 countries of the globe. |
The Value Set of the entire Sales Effort
is the 3 Pillars of Integrity, Self Esteem
and Ownership based on the foundations
of Transparency, Trust and Confidence.
The Sales Management follows a Virtuous
Cash Cycle and its important components
are:
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Sales/Collection |
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Channel Management |
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Retail/Channel Finance |
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CRM |
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Trade-In |
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Supply And Logistics |
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Commercial And Legal |
Customer Satisfaction is vital for us.
We perform customer follow-up after a
sale is made. Satisfaction ratings are
ascertained. Similarly we evaluate our
Dealers and Service Centres by inviting
Customer feedback. This feedback is an
essential part our efforts to serve the
customer better and better.
