Vision: Create the "PULL" for AMG's Products and Services such that we actualize our aspirations of sustained profitable growth. We will do this through appropriate Brand positioning and creation of Brand Value, which will focus on each of the 4 P's of the Marketing Mix - Product, Price, Promotion and Place.

Brand Propositions: Escorts AMG has three powerful and well accepted brands Farmtrac, Powertrac and Escorts, the brand propositions of which have been designed in a manner that they complement each other in the market place.

The 3 brands are based on distinct technologies designed to suit varied soil conditions and applications for agricultural and commercial usage.

We have institutionalized the "Proactive Approach" of identifying the latent needs of the customer and offering the right product design for the right application.

The Offering: The Product offering to our valued customers is our Tri Offering of :

		Product
		Service
		Spares

based on the foundations of Customer Relationship, Dealer Management and Innovation.

The Brand Propositions, our offering and the distinct technological advantages of our products are promoted in the market place through various ATL (Above the Line) and BTL (Below the Line) activities - which are arrived at scientifically through an iterative process.

The Marketing efforts are deployed through the National Sales and Service Grid of:

		Over1200national dealers, sub dealers, distributors and stockists, backed effectively by systematic micro efforts for effective deployment right down to the village level.
		Over 200 sales offices strategically located across the country.
		Tractor sales to over 41 countries of the globe.

The Value Set of the entire Sales Effort is the 3 Pillars of Integrity, Self Esteem and Ownership based on the foundations of Transparency, Trust and Confidence.

The Sales Management follows a Virtuous Cash Cycle and its important components are:

		Sales/Collection
		Channel Management
		Retail/Channel Finance
		CRM
		Trade-In
		Supply And Logistics
		Commercial And Legal

Customer Satisfaction is vital for us. We perform customer follow-up after a sale is made. Satisfaction ratings are ascertained. Similarly we evaluate our Dealers and Service Centres by inviting Customer feedback. This feedback is an essential part our efforts to serve the customer better and better.